Contact ManagementMedium2 minutes
How to Merge Duplicate Contacts in HubSpot
Learn how to find and merge duplicate contact records in HubSpot. Compare manual deduplication with Shabe's smart duplicate detection.
The HubSpot Way
Multiple clicks through menus and forms:
Find duplicates → Select contacts → Actions → Merge → Choose primary → Confirm
⏱️ Takes 2-5 minutes + context switching
The Shabe Way
Just type what you need:
"Find and merge duplicate contacts for john@acme.com"
⚡ Instant results in seconds
Why Duplicates Happen
Common causes:
- Multiple form submissions
- Manual imports
- Integration syncs
- Typos in email addresses
- Case sensitivity
Duplicates cause:
- Inaccurate reporting
- Confused sales reps
- Wasted email sends
- Poor data hygiene
The Traditional HubSpot Way
- Use duplicate management tool
- Review suggested duplicates
- Select records to merge
- Choose primary record
- Review property values
- Confirm merge
- Repeat for each duplicate set
The Shabe Way
"Find and merge duplicate contacts for john@acme.com"
Shabe identifies duplicates, suggests the primary record, and merges after confirmation.
Smart Detection
Shabe finds duplicates by:
- Same email (case-insensitive)
- Similar names + same company
- Same phone number
- Similar records with typos
Query Examples
"Find duplicate contacts in my database"
"Merge all duplicates for Acme Inc contacts"
"Show me duplicate records created this month"
"Find and merge John Smith duplicates"
Batch Merging
"Merge all duplicates with the same email"
"Clean up duplicates from last import"
"Deduplicate contacts from webinar leads"
Preview Before Merging
Shabe shows:
- Which record will be primary
- What data will be preserved
- What data will be merged
- Associated deals/companies affected
Get Started
Connect HubSpot to Shabe to clean up duplicates automatically.
Stop Clicking. Start Talking.
Try Shabe free for 7 days. Connect your HubSpot account and experience the difference.